Webinar: Lessons from the Royal Canadian Mint – Boosting customer satisfaction with Web innovation

Date: November 25, 2009
Time: 10:00 a.m. to 11:00 a.m. (ET)

When the Royal Canadian Mint (RCM) declared its intention to become the best mint in the world, it knew from an in-depth look at its business and what its customers were looking for that to get there, it would need to leverage innovative technologies and use the Web to attract and retain new customers.

It might come as a surprise to some, but the RCM faces the same challenges as most any Canadian enterprise in running its operations:

• The need to leverage innovative marketing tools to generate market demand and acquire new customers when launching new products or services
• The need to profitably manage customer interactions across multiple channels

In this Webinar, you will learn:

• How the RCM uncovered customer satisfaction issues and how they addressed them with a successful cross-channel approach that marries online and offline means of interacting with customers
• What the RCM did, leveraging those multiple channels and the power of personalization, to measurably increase customer satisfaction in a business that had begun to decline
• What criteria the RCM used to select their interactive agency and their platform of choice, and how partners Bell and ATG collaborated with the RCM to design an e-commerce solution tailored to their needs