6 steps to maximum value, maximum success: A technology roadmap for the customer experience
Technology plays an increasingly important role in providing a superior customer experience – both in the way they interact with your organization and in your employees' ability to serve their needs.
But solutions proliferate – who's to say what will work best?
First, develop an understanding of what you need to discover:
- Confirm your hunches on what the ideal experience looks like to your various audiences
- Build a methodology to find out what's not working
- Conclusively measure the impact of flawed mechanisms
Next, find the specifics and commonalities of core technology-based issues, and plan an integrated execution that takes your overall internal/external communications evolution strategy into account.
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