A letter from the executive office
The application-aware network – the future of IP
We're in the depths of winter, a time when everyone in Canada is trying to stay warm and healthy. You might not think that health and warmth are connected to the evolution of the IP network, but the reality is that the network is changing how even the most fundamental public services are managed.
For example, in the case of utilities, it is doing so by using network data to facilitate lower power consumption; for health care, it is bringing more data online to provide better access to health records, wherever and whenever they are needed.
These examples illustrate what is known as the application-aware network, which is increasingly helping enterprises and industries become more efficient. The strength of the application-aware network lies in the ability to automatically adapt in real time to user-driven supply and demand while prioritizing application performance objectives and network resources.
In this issue, we examine where enterprises are benefiting most from IP migration, what the move to an IP solution involves, and what the future of these services looks like in the context of the application-aware network.
At Bell, we've been championing IP since the early 1990s, when we introduced our first end-to-end IP services. As I said at a recent industry event, Bell has taken that early interest in IP and turned it into a leadership position in next-generation IP services. Today, we have more than 500,000 VoIP-enabled lines in service on what Forrester Research has called the most secure MPLS service in North America. We're a market leader in MPLS, VPN and VoIP and have more than 300 specialists in our IP professional services team with experience from hundreds of projects and migrations, ready to help you ensure that you are maximizing your network investment.
As always, we welcome your feedback on the tools and resources we offer you in Impact and on any other aspect of our services.
Best regards,
Stéphane Boisvert
President, Bell Enterprise
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Feature: The evolution of IP migration – roadmap to the application-aware network
Today's networks have to handle an ever-increasing volume and variety of data. It's no wonder then that according to Forrester and IDC, the number one issue for infrastructure managers in today's network environment is managing bandwidth for critical applications.
The reason for this is the evolving dynamic of IP convergence. When you consider that Yankee Group recently estimated that 47% of Canadian contact centres would be VoIP-enabled by the end of 2007, and that 20% of business lines are now using VoIP, it is clear that the convergence of communications over IP is now well underway. IP migration is becoming a business imperative, and as more services and applications are delivered over IP, enterprises will need a responsive, robust system that can manage these critical functions.
The application-aware network (AAN) has emerged as a response to this need. With the AAN, IP-based delivery has improved how network traffic is managed, representing the next phase in the continuing evolution of the network.
What is the application-aware network?
Application-aware networking is an IP-based solution that enables the network to recognize and act on application flows according to the application type. Using the functionality built into IP devices deployed throughout the customer network, application performance can be measured on a per user-session basis, allowing for actions such as per-application prioritization, bandwidth protection, acceleration, or compression according to predefined strategies designed to optimize application delivery across the WAN.
In its simplest deployment, the AAN can begin with host site engine(s) to perform basic application performance measurements and outbound prioritization while scaling the process to business needs. At the same time, the AAN can provide optimization of all communications between branch or regional office locations, based on the application delivery needs of the customer.
In other words, the network becomes ‘aware' of the applications that are being delivered, and prioritizes delivery based on parameters set for mission-critical applications and traffic that has secondary and tertiary importance.
Why applications are moving to IP
With the maturing of the digital economy and the rise of the broadband world, a number of factors are changing how enterprises look at their IT infrastructure and delivery model:
- Devices: Devices are getting smarter, with a richer ability to display information and higher speed access to the network (and hence to the back-end applications), and are therefore opening up new workflow opportunities in the enterprise
- Convergence: More applications are being delivered over the network, supported by network acceleration technologies, to those smarter end devices. This is creating greater contention for the limited network resources which calls for the ability to manage those traffic flows at the application layer
- Applications: Driven by a need to improve productivity, increasing numbers of applications are being deployed into the enterprise environment, and increasingly these applications need to work together. This interoperability increases the reliance of the enterprise on the network as a delivery vehicle for those critical applications
More content-rich applications, smarter end devices, broadband connections, the need to communicate over greater distances, and new business workflows are increasingly placing the IP network at the centre of the business. The network is becoming critical not just for accessing standard applications, but also for serving customers on the front line through CRM applications. It is also essential for communicating with suppliers through the supply chain management and inventory applications, and for day-to-day internal operations through a host of collaboration tools, from email to high-end videoconferencing systems like telepresence.
IP, through its connectionless nature and common framework, creates the potential for a highly-collaborative and efficient workplace by allowing applications and users to communicate directly with each other in the most efficient manner possible. The organization can maximize its use of the shared central network, consolidate its disparate applications in fewer locations and deliver them over that same high speed network, and thereby maximize the return on its IT spend.
The IP network is also critical to the deployment of other enabling technologies, such as IP Telephony and advanced collaboration tools that require direct peer to peer communication between users.
Benefits of IP Migration
Enterprises may have one or two particular reasons for migrating (such as managing convergence or integrating networks), but the benefits are many. One of the strongest emerging benefits of IP migration lies in its effectiveness for enterprises who wish to implement a collaborative environment and improve their business processes with communication applications. Other benefits experienced by organizations who have migrated include:
- Cost efficiencies – IP can help you realize real cost efficiencies, including:
- Network consolidation: replacing voice and data networks by a single merged network will reduce equipment and administrative costs
- Telephony spend management: with VoIP, enterprises can reduce long distance charges and eliminate leased tie lines
- Unified communications: UC applications allow employees to gather messages and information from a single source, making them more available and productive
- Moves, additions and changes (MACs) and other administration: an IP network can centralize administration and enable virtual MACs, saving time and money as MACs, configurations, upgrades and changes can now be done on a centralized basis without the need to physically visit sites or machines
- Support for multimedia applications – The improved connectivity of IP networks enables you to assign devices specific tasks, meaning fewer devices are required, and making installation, deployment, and learning easier
- Flexible, efficient communications and improved productivity – Another compelling reason to migrate to an IP network is the increased flexibility and productivity made possible through integrated applications. The ability for employees to access email, voice mail and faxes instantly regardless of location allows your people to get more done in less time, increasing their availability to clients and co-workers. And when the right people get the right information at the right time, the quality of your collective decision-making improves
- Scalability – IP networks are extremely scalable, and applications that run on IP networks are available globally, to the point where the majority of new business applications include inbuilt IP support
- Quality of service (QoS) – IP architecture is capable of handling different tolerance levels for transit delays, dropped packets, and error rates so that the QoS reflects the requirements of different applications
- Simplified security – Where IP data communication is concerned, security is a contentious issue, but the fact of the matter is that device integration can actually simplify end-to-end security management and at the same time make it more robust
An ongoing evolution
All these factors, when taken as a whole, support IP migration as a means to evolve the foundation of your business communications. The promise of IP migration is compelling enterprises to converge a set of individual networks developed for individual purposes to a comprehensive, scalable IP-based network over which all kinds of services and applications can then be managed. Application-aware networking is the natural evolution of that promise – an intelligent, scalable network that is able to prioritize the traffic it delivers based on business rules and prioritization.
IP migration: develop your own roadmap
IP migration technology has stabilized to the point where even conservative organizations are now looking at it as their next upgrade path. The question is how best to accomplish this?
The reality is that there is no magic solution behind IP migration, but rather a wide range of compelling scenarios and solutions available to businesses, and the AAN is part of this. For businesses looking to make their business processes more efficient the AAN represents a major step forward by improving the way services and applications are delivered over the network.
Whether you are just starting out on the IP journey or well ahead in your evolution, when it comes to IP migration each organization is unique and should develop their own roadmap based on their goals and objectives.
If you're in the early stages of looking at IP as an application delivery medium, consult our IP migration needs assessment or IP VPN needs assessment for an overview of what you should be considering.
For more information on how Bell can help your enterprise harness the power of IP, contact your Bell representative.
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Creating a safe tunnel for your data
SSL VPN protocol enables secure migration to IP
You're looking at migrating to an IP environment, but you have concerns about security. Is it possible to keep vital data traffic safe when everywhere you turn new threats seem to appear?
Security solutions such as secure sockets layer (SSL) are key elements in protecting important corporate data in an IP world. Learn more about SSL and why now could be a good time to consider migrating to an IP platform.
The solution
Virtual private networks (VPN) are common across many corporate networks. They are most commonly used to provide teleworkers with secure access from remote locations.
There are many elements to establishing and maintaining secure connections. The secure sockets layer (SSL) is one of the most important. It is a protocol that uses encryption (often a 128-bit data encryption standard or DES) to ensure that, while a user is connected (referred to as a session), the tunnel down which the data passes is secure.
The key benefit of SSL is that it does not require the user to install any special software as SSL is built into most web browsers.
As well, the SSL protocol has the following features:
- Robust encryption: It uses robust key exchange and cipher encryption and to create secure connections
- Network extension: It works over the entire network, including wireless
- Requires no installation: SSL is built into most browsers, so the client doesn't need to install new software
- Application control: SSL gives network administrators flexibility to determine what kinds of data are permissible on corporate networks
Why wait?
Even if your legacy systems are performing fine for you, there is good reason to feel secure in considering a move to IP. With the help of protocols such as SSL, you can:
- Empower your employees to remain connected whenever they need to be
- Rest assured knowing your data will pass over secure virtual links
- Avoid the cost of performing client installations, and
- Reduce help desk calls
Why Bell
The Bell managed services practice can provide a variety of customized on-site or hosted services backed by strong operational capabilities, processes and methodologies. This allows you to focus on the core business while providing lifecycle improvements and increased availability for end users.
We have proven experience providing managed and hosted solutions such as enterprise security services, hosting, network management (wired and wireless) and many other business solutions for your enterprise.
Let us help you equip your employees with an SSL-based, secure and cost-effective remote access solution from Bell Managed Services.
For more information, contact us or your Bell representative.
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IP migration in a contact centre environment
Successful IP migration avoids one-size-fits-all approach
With all the buzz about the benefits of contact centres migrating their operations to an IP platform, contact centre experts at Bell have been getting a lot of questions from clients on the best way to ensure a successful, smooth transition.
Contact centres are eager to move swiftly, as the trends make apparent:
- The proportion of IP agent positions is increasing
- Spending on IP technology is outpacing TDM
- Developers are focusing their attention on building new IP-based applications to provide the customer with a menu of multimedia communications choices that enhance the overall customer experience
But there are a number of things to consider as you evaluate your options, and the first thing our experts will tell you is: avoid forklifting a templated solution onto your particular business situation, and ensure you've carefully evaluated your requirements.
Here are some questions you should ask yourself:
- Security: Do we have a plan in place to protect the IP system from viruses, hackers and other malicious intrusions?
- Reliability: What is our tolerance for downtime in the event of a power outage, system crash, security breach or some other unforeseen event?
- Training: Do we have the people and processes in place that can operate the new systems and hardware?
- Savings: With downward price pressure on voice services, does IP enjoy that much of a cost advantage anymore?
These are tough questions. But there are answers, and they're worth chasing down as the benefits are real and substantial.
The benefits of IP migration for contact centres
We believe that there are strong, compelling reasons to look at migrating to an IP platform.
- Multi-channels: By providing agents with new applications such as chat, e-mail or video communications, they can provide better service, faster
- Traffic management: Inbound calls can be routed from a centralized location to multiple locations, making the management of your traffic simpler, and allowing the distribution of calls to the most appropriate agent or location
- Flexibility: Similarly, IP allows for a distributed contact centre environment where agents can be connected from multiple locations, even from non-company premises. It also allows teleworkers to have access to specialized resources, no matter where they are located
- Recruitment and retention: By offering agents more flexible work options and more tools to work with, job satisfaction increases and makes it easier to recruit and retain valued employees
- Cost: IP offers the potential for lower infrastructure costs by, for example, using off-the-shelf server and router components, as well as by reducing the number of agents required through better call distribution
How can you get there?
There are basically three options to consider in moving towards an IP environment:
- All-at-once – Where there is an opportunity to start from scratch, say for a greenfield development, then it makes sense to consider building a totally IP-based contact centre from the ground up
- Phased, or hybrid – Where you are working with legacy systems and the budget does not support a complete equipment replacement, then a hybrid approach is more realistic. In this situation, the TDM system co-exists with (and is tied to) the newer IP system. This can happen, for example, through the introduction of an IP-enabled gateway
- Parallel (a hybrid variant) – Similar to option 2, the parallel approach allows for the continued existence of a traditional TDM voice system, while still giving agents access to pure-IP enabled multi-channel support services such as chat and e-mail, right on the desktop
What does it take to obtain the benefits associated with IP migration? How do you choose among the various options, and how do you implement the solution?
With planning and preparation – and expert advice from Bell contact centre professionals – the benefits of IP-enablement are well within reach. Our experts can help you navigate through some of the issues that can arise in an IP migration.
What we offer
Not only do we draw from our experience in managing more than one million IP connections, we also have the largest IP/MPLS footprint in Canada and operate award-winning contact centres with thousands of agents across the country.
We can help you in all phases of the implementation:
- Consultation: The right solution for you depends on your business circumstances. We'll take a careful look at your current state of readiness and your objectives in light of the technology and processes that are available
- Design: Whatever option makes sense, we can build a design that will link either to existing TDM legacy systems or an all-new IP architecture
- Installation: We can ensure that the equipment is provisioned and operational thanks to our considerable on-the-ground presence of trained technicians
- Management: Depending on your needs, we are fully capable of offering you hosted or managed solutions
To start developing your IP roadmap, get it touch with your Bell representative or contact us
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IP migration resource centre:
These tools and resources will help you understand how to assess your IP and IP VPN migration needs in view of developing your IP strategy, and what drove a leading Canadian financial services organization to consolidate a variety of networks on a single IP platform.
IP migration needs assessment tool: Considering migrating to IP? This tool will help you understand what you need to think about.
From the business benefits, to the specific types of applications you'll be looking to deliver over the network, to how your existing infrastructure will help support your migration, these 26 questions will help you understand what you need to look at before planning your migration project.
Download now!  (email address required)
IP VPN needs assessment for enterprises
Considering a move to an IP VPN service? There are a number of benefits to a managed IP approach.
The questions in this assessment tool will help you:
- understand how your current network is structured
- assess whether or not a move to an IP VPN service is the right option for your organization, and understand what might be involved in such a move
After you have reviewed and answered the questions, contact your Bell representative to undertake the next steps in your evaluation!
Download now!  (email address required)
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Quick links
Here are quick links to different solutions and services offered by Bell Enterprise:
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