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Introducing the
Pay Less Upfront program.

What you’ll love:
  • Pay even less upfront for the latest smartphones
  • The choice is yours: at the end of the 2-year term, you have the option to return your smartphone, upgrade, or keep it and pay back the Pay Less Upfront program amount.
  • Get the most out of your new smartphone on .1

How it works

You can now pay even less at the time of purchase for your smartphone when activating on a Premium Plus or Premium Ultra plan with a 2-year term. At the end of the 2-year term, you have the option to return your smartphone, or keep it and pay back the Pay Less Upfront program amount.

Compare upfront cost options for the iPhone XS

Here’s how the Pay Less Upfront Program works.

Payback options

At the end of the 2-year term, you can keep your smartphone by paying back the Pay Less Upfront program amount you saved at the time of purchase. Or, you can return your smartphone in good working condition at a Bell store, where you can also upgrade to one of the latest smartphones.

Where to buy

Interested in activating a smartphone on the Pay Less Upfront program?

Visit a Bell store

Frequently asked questions

  1. Can I return my smartphone before my 2-year term is up?
    After 12 months, you can return your smartphone and either leave the program or upgrade early to a new phone. You will need to pay back the Pay Less Upfront program amount you saved at the time of purchase, as well as your outstanding device balance.

  2. Are all smartphones eligible for the Pay Less Upfront program?
    Many of the latest smartphones are eligible for this program. Eligible smartphones are displayed on this page.

  3. Do I have to pay tax on the smartphone upfront?
    Yes, applicable taxes are charged upfront based on the value of the smartphone after the initial discount and before the Pay Less Upfront program amount is applied.

  4. What does it mean when you say the phone must be “in good working condition”?
    The phone must be able to turn on and meet the following criteria:
    • The phone must navigate properly to its home screen.
    • The keyboard and/or touchscreen must be responsive and function properly.
    • The display and body of the phone must be free of any visible chips, cracks, missing parts, dead pixels or dark spots.
    • The battery and battery cover must be included.
    • For an Apple iPhone, the “Find My iPhone Activation Lock” function must be turned off and no longer linked to your Apple ID (iCloud account).
    • For an Android smartphone, “Activation Lock Protection” (also known as “Device Protection”) must be turned off.