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Relevant advertising

About the program and your information

When using the Internet on your mobile device, laptop, computer or TV you currently see advertising on websites and applications. The relevant advertising program uses select information about your account and network usage to make the ads you see more relevant to you. This won’t mean more ads; rather it will mean ads that may be of greater interest.

This program is designed to protect your information and uses audience-based data. We will not share any information that identifies you personally outside of Bell Canada and its affiliates.

For instance, a report shows 10,000 Bell mobile customers visited travel sites. These customers might then start to see banner ads as they browse which offer travel promotions that might be of interest to them.

Bell is absolutely committed to our customers’ privacy and we strictly adhere to Canadian Privacy laws. Our Privacy Policy informs you about information we collect and how we use it.

You have the choice to easily opt out of this program at any time. Initially, Bell Mobility customers will be the first to benefit from this program but we look forward to expanding it to Bell residential customers in the future.

Below are the types of information that will be used:

  • Account information - such as device type, postal code and language preference
  • Network usage information - such as app usage, location, web pages visited, TV viewing, calling patterns and other information associated with your network usage.

To opt out of the relevant advertising program, please select the option that applies to you:

Mobility service
I have Bell Mobility service

(Note: This selection includes all services on your One Bill.)

Residential service
I have Bell residential services only

(TV, Internet or Home phone)

Frequently asked questions