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(1, *) Based on a third party score (Global Wireless Solutions OneScoreTM) calculated using wireless network testing in Canada against other national wireless networks of combined data, voice, reliability and network coverage.

(+) With a new activation or upgrade on a Premium or Premium Plus plan. A $25 one-time connection charge applies. At participating locations. Must be 18 yrs or older and legal owner of the phone traded in. Max. 1 phone per trade-in. Rebate applies at the time of purchase on the price of the device and/or accessories in-store after taxes. Eligible devices min. model (or newer): Samsung Galaxy S4, Samsung Galaxy Note 4, iPhone 5C, LG G3, Google Pixel and Google Pixel XL, HTC One M8, HTC One M9, HTC 10, BlackBerry Priv, BlackBerry Passport, BlackBerry Classic, Sony Xperia Z3, Sony Xperia Z5, Sony Xperia Z5 Premium, Sony Xperia XA, Sony Xperia X Performance, Moto X Play, Moto Z. Amount of rebate depends on the value of the phone. Device must power on and be functional. See bell.ca/tradein for details.

(†) With new activation on a 2-year Tablet Flex plan or Tablet Share plan with installments. Data cannot be shared with other devices. A $25 one-time connection charge applies.

(>) One-time connection charge ($25) applies. With new activation on a 2-yr term. Other conditions apply.

**Limited time offer. With new postpaid consumer (or small business) activations or hardware upgrades on a 2-yr Unlimited Canada & U.S. Share Plan. You must keep your Unlimited Canada & U.S. Share Plan for the duration of the term. Subscriber must be (and remain) a Canadian resident and the majority of your usage must be in Canada. Max. data usage per user may be capped at 10 GB/ billing period. Includes texts sent to a Canadian or U.S. phone number while in Canada and U.S., texts received while in Canada or the U.S. and excludes premium texts. Taxes and pay-per-use charges (including additional airtime, international long distance and roaming beyond the coverage of your Unlimited Canada & U.S. Share Plan) are extra. While in the U.S., calls or texts to numbers that are outside of Canada and the U.S. are not included and will be billed at $1.45/min for calls and $0.15/text. Roaming outside Canada and the U.S. not included. Additional data usage charges are $0.07/MB. Sending and receiving picture or video messaging in the U.S. and Push-to-Talk services use data from your promotional data feature and will incur additional data usage charges if you have exceeded your promotional data feature allotment.

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